Pricing strategy of bharti airtel

The summary of the products in the marketing mix of Airtel are described as below: This transparent policy allows customer to check network strength and coverage and report any issue easily.

Bharti Airtel

Now, cellular service operators could drop their prices and target new customer segments. This pushed the operators to add capacity to their networks furiously The low call charges or upfront costs of mobile are only bait to lure customers and only the QoS can ensure retention capability for a service provider.

A ccording to Pricing strategy of bharti airtel respondentsThis is not a situation that cannot be salvaged, though. Airtel provides flexibility to its customer to choose and customize their plan according to their preference and pay tariff according to chosen pack eg.

Airtel has got a wide distribution network which spans across 20 countries. Under this project, Airtel will spend 60 thousand crores over a period of next three years to expand its network and make its services available across India.

The Company-Owned-Company-Operated Airtel stores try to serve its customer in the best possible way by providing a one stop solution for all customer needs like instant connection, dongle and broadband connection etc.

Airtel Marketing Mix (4Ps) Strategy

Airtel also offers a dedicated 24 customer support service team which can be reached online or through telephone to report any issue or solve customer queries. Rajesh Tiwari, one of the cofounders of Tikona, though sought to put a spanner in the deal, slapping a legal notice against both the companies for not providing details of how the proceeds will be split among shareholders.

Airtel, Idea end FY15 well; all eyes on pricing strategy

Airtel operates in the Channel Islands under the brand name Airtel—Vodafone through an agreement with Vodafone. Investors have been enthused about the fact that incumbents have secured adequate spectrum for their operations, eliminating a major risk to operations.

Currently Airtel has got the largest customer base in India crossing over million. Airtel faces tough competition in terms of price war with other telecom companies like Reliance Jio and the customer loyalty for any telecom company is nearly zero and entirely dependent on price of services, so Airtel offers its basic product like call, data, SMS and other value added services at a cheap rate Place: Telecom Seychelles began operations in and operates 3G, Fixed Line, ship to shore services satellite telephony, among value added services like VSAT and Gateways for International Traffic across the Seychelles under the Airtel brand.

For instance, too many promotions can be detrimental to the health of a brand. The New Telecom Policy came into effect, replacing license fees with a revenue-sharing scheme and extending the license period from 10 to 20 years. Also Airtel provides a variety of low cost plans for its voice and data services.

Hence, all these help in summarizing the marketing mix of Airtel. Ericsson has been the managed services and network technology partner in the Asian operations. InAirtel invested million to nurture talent within its organization and build high performance culture. Airtel TV provides over HD channels with superior picture quality.

Bill payment, My Plan, Roaming plans, other special offers etc. Airtel sells its service through distributers and retailers, which form the basis of place strategy in the marketing mix of Airtel.

The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. Despite reduced competition, Idea Cellular, in particular, has been willing to compromise on pricing in order to drive volume growth. The way to the future, though, seems to be through product innovations such as easy charge recharging prepaid connection through SMShello tunes, the Blackberry option, stock tickers and M-cheques mobile credit cards.

Which it uses for its service promotion and solve queries of customers.Bharti Airtel Limited (commonly shortened to Airtel and stylised airtel) is an Indian global telecommunications services company based in New Delhi, India. It operates in 20 countries across South Asia and Africa.

Bharti Airtel Mobile Services Marketing Essay. Print Reference this. Bharti Airtel employs various pricing strategies like very call and SMS rates (penetration pricing), numbers given to corporates (value based pricing), different offers for local calls and local SMS for different states (geographical pricing).

Bharti Airtel has. “marketing strategies of bharti airtel and comparison with reliance infocomm.


generating a higher than average price. a study of competetive strategies in telecom sector a study of competetive strategies in telecom sector strategic management under the guidance: dr. archi mathur/5(12).

Bharti Airtel Ltd and Idea Cellular Ltd continued to report strong profit growth in their India operations.

Earnings before interest, taxes, depreciation and amortization (Ebitda) rose by %. Marketing Strategies of Airtel - authorSTREAM Presentation Introduction BHARTI AIRTEL LIMITED was incorporated on July 7, MARKETING MIX PRICE C ustomer based pricing strategies F lexible pricing mechanism C ontrolled by TRAI P RODUCT& services A irtel A irtel post paid A irtel.

• Bharti Airtel has adopted the strategy of direct communications to market its value proposition to rural customers. To make its services accessible, the company provides all of its marketing content in local languages.

Vans are used to cover rural areas with staff who .

Pricing strategy of bharti airtel
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